Comfort with the  touch of nature….

This is what we two sisters, Sanghamitra and Mayuree have aspired about the brand. The fabric and design of the clothings are chosen with the aim of providing comfortable and yet modern and contemporary look to our women folks and also to the little angels. Sustainability being a major concern now, we also took our part in the social initiative of sustaining and preserving the environment and hope to bring awareness amongst our society and also take a small step for preserving the age old weaving craftsmanship.

Econic is a modern,  eco-friendly women and kids  clothing brand which aims  to  provide  handcrafted and  sustainable clothing with a mission to preserve and propagate the cultural and indigenous wisdom of local artisans.

Fabric and the dyes used are from mother earth and we are constantly focussing on quality and breathable garments for both our women folks and our little ones.

We want our new generation to awaken and live fresh.

We are  committed to eco friendly packaging, ethical sourcing and sustainable  materials and also adopting ways for zero waste.