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All Products are made to order

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All Products are made to order

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The Art of Eco-Printing

The Art of Eco-Printing: A Labor of Love & Nature

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Step 1: Weaving the Magic

It all starts with our incredible women weavers, who bring our fabrics to life on traditional handlooms.

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Step 2: Washing with Nature’s Cleanser

Before we start printing, our fabrics go through a bath in soapnut (reetha)—a plant-based cleanser that’s gentle on both fabric and skin.

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Step 3: A Touch of Ancient Wisdom

To help our fabrics absorb dyes better, we use myrobalan seeds, which we hand-forage, crush, and slow-cook for hours.

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Step 4: Foraging Our Colors

Now comes the fun part—collecting the leaves! Every single day, we travel over 50 kms to forage exquisite leaves from the forest floor.

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Step 5: Brewing Our Dye Potions

Once we’re back, we sort, dry, and slow-cook the flowers, peels, and plant waste for hours to extract their vibrant pigments.

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Step 6: The Leaf & Dye Sandwich

The next day, we carefully lay out the foraged leaves on our handloom fabric, each one placed with purpose.

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Step 7: Letting the Steam Work Its Magic

The fabric rolls are placed into a steamer for five hours, allowing the plant pigments to transfer onto the fabric.

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Step 8: The Final Rinse & Reveal

After steaming, we let the bundles rest overnight before unwrapping them. The fabric is then washed three times in soapnut solution.

The Beauty of Slow, Sustainable Craftsmanship

At ECONIC, we believe in slow fashion—handcrafted with love and dyed by nature. Every piece we create carries the essence of Assam’s landscapes, the skill of our women artisans, and the magic of plants. And when you wear it, you’re not just wearing fabric—you’re wearing a story of sustainability, craftsmanship, and the earth itself.

Now, how’s that for a little eco-friendly magic?

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