Econic

At Econic, sustainability isn’t just a trend—it’s our foundation. We are committed to reviving the indigenous textile crafts of ancient India by empowering the artisans who bring them to life. Every Econic piece is locally sourced and handmade by skilled craftsmen, ensuring that each creation carries a unique story—just like the person wearing it. By embracing natural dyes made from over 200 kgs of plant waste and upcycling 50 kgs of fabric waste, we transform discarded materials into timeless fashion. Our zero-waste philosophy, small-batch production, and made-to-order model ensure that we tread lightly on the planet while celebrating the beauty of handcrafted tradition. Our mission is simple—care for people and the planet. At Econic, sustainability means ethical sourcing, mindful production, and fostering a community of artisans. We proudly support over 20 artisan families, providing them with fair wages, dignified working conditions, and opportunities to preserve their craft. Beyond materials, we focus on reducing our carbon footprint, promoting responsible energy use, and working towards water conservation in our dyeing processes. Every step we take is rooted in our commitment to ethical fashion and creating a better future for generations to come. We believe that sustainability is an ever-evolving journey of learning, innovation, and collaboration. Through ongoing workshops, seminars, and global discussions, we stay ahead in ethical fashion while remaining true to our roots. Transparency and integrity guide us, ensuring that every Econic creation reflects our values. We welcome partnerships and ideas that share our vision, weaving sustainability, heritage, and conscious living into every thread of our brand. Discover the stories behind the collections, exclusively on Econic